July 11th, 2011 by Matthew Linklater
Lately, I’ve gotten into the habit of coining the phrase, “If it doesn’t get measured it doesn’t get done!” In all honesty, many people who start a business are just excited to practice the trade, skill or talent that they’ve spent years learning and perfecting. If you’re a doctor, you probably are more interested in [...]
July 5th, 2011 by Matthew Linklater
Buyers are going goo goo for Lady Gaga! In fact, recently, Amazon.com ran a promotion for the popular pop singer, Lady Gaga. However, the company was not prepared for the wave of consumer response, as customers bombarded the online retailer with interest. The company has actually had to re-release the promotion to accommodate the number [...]
May 13th, 2011 by Matthew Linklater
Sales training is critical in today’s dog eat dog business world. Many businesses today fail to turn over business when a prospect calls in because they don’t know what to say. Now… I’m talking to all you business owners when I say this – THAT IS SUCH A WASTE! Imagine money literally flying out of [...]