Use Speech That Clicks and Sticks
January 11th, 2011 by Matthew Linklater
Do you ever have that feeling that talking with some people is easier than communicating with others? Some people just don’t seem to click with you when you’re trying to exchange ideas. And your message certainly doesn’t stick with them after you’ve expressed it. And forget settling on an agreement with each other – you’re often completely on different pages when it comes to that! Well, we have a solution for you. Utilizing some strategic and simple speech techniques, you can bridge the gap between your own thoughts and others’ thoughts and feelings with more crystal clarity than ever before! By using speech that appeals to the primary senses including visual, auditory and kinesthetic, you will click with each other and your message will stick with greater effectiveness than you’ve experienced ever before.
One of the ways we perform effective sales and management training with our clients is to ask them to think about the ways in which they communicate. Are they commonly explaining their ideas using deliberate, sincere and wordy speech (kinesthetic), or by talking quickly and excitedly with filler words (visual/auditory)? Visual people will say “picture this,” while auditory people might describe something to “sound like,” and kinesthetic folks are likely to say “I need to get a grip on…”
In addition to detecting the clear senses that are important to your customers, the best way to effectively express your company’s message to them is break from the product script and use the words that they use. When you customer is talking about what they need from your company and what they are looking for in your firm’s services, really listen to the words that they use. If you are on the phone with this customer, begin writing down the words that they are saying to describe what they need. These are the words that mean something to them. Write them down and incorporate them into your own speech back to them, so they feel comfortable in knowing – on a subconscious level – that you understand their perspective and that you are making your best effort to suit their needs. Use language that will click and your message will stick!
If you are interested in learning more about this communication technique for your sales staff training, visit my website http://thelinklater.com/ and purchase my book, Quick Witted, for a full analysis of your communication style and speech pattern. It’s a great tool to use on clients, friends and even your significant other to improve understanding in conversation.
- Posted in Link's Inspiration
- Tagged with business sales training, Company Communication, corporate sales training, Employee Assessment, Product Script, professional sales training, sales force training, sales management training, sales team training, sales training coaching, sales training companies, sales training courses, sales training programs
[...] a way to change you communication style for a more effective alternative. The blog, titled “Use Speech That Clicks and Sticks,” challenges sales representatives to break from their product script and use the language that will [...]
[...] a way to change you communication style for a more effective alternative. The blog, titled “Use Speech That Clicks and Sticks,” challenges sales representatives to break from their product script and use the language that will [...]