Placebo Effect

August 29th, 2010 by Matthew Linklater

The Placebo effect in medicine is the increase of one’s health not due to any treatment, but due to one’s own beliefs. The nocebo effect is the decrease in one’s health due to one’s own negative beliefs. The Placebo effect is said to be over 40% effective. What do you believe inside your own head each and every day and how is that relating to the results that you are getting or not getting?
In a 2002 article in the American Psychological Associations’ Prevention & Treatment, “The Emperor’s New Drugs,” University of Connecticut psychology professor Irving Kirsch found that 80% of the effect of antidepressants, as measured in clinical trials, could be attributed to the placebo effect. The Food and Drug Administration information shows that in more than 50% of the clinical trials for the 6 leading antidepressants, the drugs did not outperform placebo, sugar pills. Studies even have suggested that when people know they are not getting a drug, the placebo pills still work. Your magic pill is all in your head and to think I wasted all this time looking for it outside.
A gentleman by the name of Tim Perez, who went from walking with a cane to playing basketball as a result of the placebo effect, said on the Discovery health channel, “In this world anything is possible when you put your mind to it. I know that your mind can work miracles.” Work miracles for yourself!
If a positive belief in health works with over a 40% accuracy and success rate, what implications do your beliefs and attitudes have on your success in all areas of your life? Your message is already said and heard before you walk through your prospects door. They can sense your true belief and conviction at an unconscious level. Your beliefs control your outcomes.

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